When Baskin-Robbins wanted to celebrate birthdays in a bigger, bolder way, we helped bring the party to living rooms across the country. The result? A playful, high-energy TV campaign promoting their signature Birthday Cake Ice Cream, crafted to remind viewers that every day is worth celebrating, with sprinkles on top.

From scripting to casting to post-production, we captured the magic of Baskin-Robbins in its most joyful form—leveraging bright visuals, nostalgic cues, and a tone that connected with families and fun-lovers alike. The campaign not only boosted brand love but also drove traffic in-store and online, delivering measurable ROI for a QSR favorite known for flavor and flair.

This work builds on our broader experience in the quick-service restaurant (QSR) space, having developed creative across multiple channels for both Baskin-Robbins and McDonald’s. From limited-time offers to brand campaigns, we understand the pace, precision, and playfulness it takes to connect with fast-moving audiences—and keep them coming back for more.