Over the past five years at Arteza, I’ve led the evolution of the brand from a fast-growing startup to a category-defining DTC leader in the highly competitive art supplies market. As Global Head of Brand Creative & Marketing, I spearheaded integrated brand and performance marketing initiatives that delivered measurable year-over-year revenue growth, increased customer lifetime value, and elevated brand equity across channels. A key part of that transformation was building the foundation for AI-driven creative operations—integrating automation, personalization, and predictive content systems to scale storytelling with speed, precision, and purpose. My creative roots run deep in high-performance branding, having developed global campaigns for Mercedes-AMG and Cigarette Racing, and launched culturally resonant work with agencies like TBWA and Publicis. I’ve led multidisciplinary teams across the U.S., Europe, and the Middle East, combining creative intuition with data-driven strategy to shape narratives that perform at scale.

Now, I’m focused on building the next generation of content studios—where AI enhances human creativity, and agile systems unlock smarter, faster, more connected storytelling. I’m passionate about transforming creative ecosystems to not only produce content but also to architect brand experiences that resonate with the consumers of tomorrow.

Let’s build what’s next.