As part of the global launch for the Mercedes-AMG GT R, dubbed the “Beast of the Green Hell,” we developed a bold, immersive website experience that matched the raw power and attitude of AMG’s most aggressive performance car to date. Inspired by the car’s Nürburgring legacy, the site featured high-octane visuals, cinematic storytelling, and interactive elements that put users in the driver’s seat—virtually unleashing the GT R on the legendary “Green Hell” track. From motion design and sound engineering to responsive UI/UX, every element was crafted to echo the GT R’s track-born DNA, bringing the AMG brand promise of Driving Performance to life online. The campaign not only drove massive global engagement but also cemented the GT R’s place as a modern icon in the AMG lineup.