We brought a whimsical twist to sports marketing with the Pinnacle golf ball campaign, where we likened golf balls to soft‑serve ice cream—hard on the outside, soft on the inside—to showcase their optimal core and cover performance. The campaign featured an eye-catching ice cream truck activation, serving cones as analogies for durability and responsive feel. It was a playful and memorable way to communicate product benefits—from penetrating flight to delicate impact—while enhancing brand perception in a highly competitive market.