Priority Bicycles × Arteza:
Limited-Edition Cruisers for Suicide Prevention

In partnership with Priority Bicycles, Arteza co-created a limited-edition cruiser that artfully connects two powerful forces: cycling and creative expression. This unique collaboration celebrates the shared values between riding and creating—movement, freedom, and human connection—while raising awareness during Suicide Prevention Month. The custom-painted bikes featured a vibrant gradient fade and the 988 Suicide & Crisis Lifeline insignia, serving as moving canvases that sparked meaningful conversations around mental health. Most importantly, 100% of the proceeds from each bike sale were donated to Vibrant Emotional Health to support the National Suicide Prevention Lifeline, turning creativity into direct action and impact.

Next
Next

Progressive Insurance