For over 12 years, I played a key role in developing and executing the global brand vision for Mercedes-AMG, one of the world’s most prestigious performance automotive brands. From strategy through execution, I partnered with cross-functional teams—brand strategists, designers, and engineers—to elevate Mercedes-AMG’s presence across seven continents and position it as the pinnacle of high-performance luxury. My work spanned global brand campaigns, integrated digital storytelling, experiential activations, and product launches that helped redefine what it means to drive performance. Whether launching next-gen models, amplifying limited-edition vehicles, or leading creative for AMG Driving Academy and exclusive Private Lounge experiences, I brought the Mercedes-AMG attitude to life—power, precision, and emotion at every touchpoint.

From Affalterbach to the world stage, this is just a selection of the work that helped cement AMG as an international symbol of automotive excellence.