Few projects have pushed our creative boundaries like this one. When Omniyat Properties partnered with the legendary Zaha Hadid Architects to bring an ultra-luxury residential tower to life in Dubai, we were tasked with translating that architectural masterpiece into a digital experience.

Created while working at TBWA\RAAD in Dubai, this became one of the most ambitious web projects the agency had ever undertaken. The challenge? To craft a visually stunning, tech-forward digital presence that lived up to Zaha Hadid’s futuristic design philosophy—an iconic structure that defied convention with its fluid lines, organic geometry, and sculptural form.

Our solution was a seamless blend of design innovation and digital technology, resulting in a website that felt like an extension of the building itself. Every motion, every transition, and every detail was meticulously art-directed to mirror the architectural DNA of the property. Collaborating closely with architects, developers, and digital technologists, we created an experience that the design team at Zaha Hadid Architects felt authentically reflected their vision. The project spanned nearly a full year—from concept and UX architecture to launch—marking a landmark digital achievement in luxury real estate marketing and a testament to how architecture can inspire digital storytelling at the highest level.