While leading creative at TBWA\Dubai, I had the privilege of overseeing the entire creative direction for Jumeirah Hotels & Resorts, one of the most prestigious luxury hospitality brands in the world. My role involved developing and executing print, design, and brand collateral for the group’s portfolio of high-end restaurants, lounges, and destination properties across the region.

From concept to execution, our work reflected the sophistication, cultural richness, and world-class service that define the Jumeirah experience. Whether we were branding a Michelin-starred restaurant or crafting in-room materials for their flagship properties, every piece was meticulously designed to elevate the guest journey and bring the brand’s luxury ethos to life.

Here are a few of my favorite creative highlights from that time.